Full Spectrum Branding and Marketing Consulting for Start-ups At The Knoxville Entrepreneur Center (KEC)
- The Work -
We were initially brought in to help lead marketing workshops at the KEC, and quickly found that many of the startups needed branding work before it made sense to spend precious resources on marketing that was more often than not pointed at the wrong targets. Focusing on strategy before tactics, we helped create new processes and programs at the KEC which became institutionalized as “Brand Camp”, guiding cohorts of start-ups at different levels through brand therapy, verbal design, asset creation, and website design/overhauls.
- The Results -
Working hand in hand with the internal creative team at the KEC, we consulted and creatively directed the transformations of 17 startups from all sectors, some of which have gone on to win startup contests, raise millions, enter new markets, and scale.
We focused a lot of energy on the deeper “why” behind the personalities and products; whether it was a small mom and pop lifestyle business or a fintech SaaS startup with huge revenue potential, our focus on the hearts and souls of the founders led to personal transformations and mindset shifts right alongside brand makeovers, new websites, and upgraded marketing and sales strategy.