Case Study: Website and eCommerce
The Southern Steak and Oyster
SITUATION
One of the finest steakhouses in the Southeast, The Southern had built a brand on great experiences: hickory-smoked steaks, fresh raw oysters, a sparkling, friendly atmosphere, and classic southern fare.
CHALLENGE
Their website told a different story, one that was hard to read on mobile, confusing to navigate, and didn't drive new reservations.
SOLUTION
We rebuilt their site from the ground up with a mobile-first experience, clear calls to action for reservation booking, and an emphasis on images that tell the story of the human experience as well as incredible imagery of the food and optimized menu pages.
RESULTS
Traffic increased 85% within a week of re-launch
604 keywords now rank the site on the first page of Google with an average of 47% click through since the site was rebuilt and relaunched
BEFORE
No humans, too much copy, diluted clickpath, no CTA.
BEFORE
Too much text, overwhelming, falling off screen, images not great.
AFTER
Bustling atmosphere, clean design, tight nav, clear CTA.
AFTER
Mobile optimized menus inside of mouthwatering food images