Case Study: Naming, Identity

Resource Capture

SITUATION

A successful restaurateur and creative entrepreneur had a new idea for a company that repurposed food waste into renewable energy.

CHALLENGE

Without a solid brand, it was difficult to pitch to potential investors because despite how great the idea was, it didn't look great. 

SOLUTION

We built a clean, smart-looking brand that captured the spirit of renewable energy in a tech-friendly design with vibrant colors.

 RESULTS

The client was able to sell the idea much more successfully, and rapidly created a set of branded collaterals, a website, and biz cards.

LOGO BEFORE

 

LOGO AFTER

 

MOOD BOARD

 

COLOR PALETTE

 

LOGO + COLOR COMBOS

 

TYPE