Case Study: Naming, Strategy, Positioning

NuSachi

SITUATION

A new hemp company had assembled a team and a plan. They needed a brand identity for fundraising and initial go-to-market.

CHALLENGE

The hemp / CBD market was nascent and brimming with chaos and volatility. The brand had to instantly evoke world-class quality and trust to match the high standards and transparency of its products.

SOLUTION

We designed the name and positioning strategy to feel like a luxury brand in any vertical by combining the words Nu (Egyptian for Primeval waters) and Sachi (Japanese for Bliss) to form a new word, NuSachi. This also enabled the brand to own search / SEO.

RESULT

The company had multiple rounds of successful fundraising, introduced a handful of product lines to the market, and has evolved into a house of brands innovating in labs, beverage, and wellness.

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